MARU AI Launches to Increase Software Engineering Efficiency

MARU AI will enhance the capability and proficiency of Ecommerce Software Engineers to modernize the software development lifecycle

BOULDER, Colo., Oct. 25, 2023 /PRNewswire/ – AI integration in software engineering is already happening and companies that refuse to adapt will be left behind. According to the World Economic Forum, within the next 5 years, ecommerce is expected to be adopted by 75% of companies worldwide. This trend is juxtaposed with a looming workforce shortage due to an aging labor pool with baby boomers soon to exit entirely. The pressure is on to retain and empower existing software engineers and the fastest route is through technology such as AI. This need is exactly why Maru AI began development in early 2023 and has recently become available for beta use.

Maru uses generative AI to partner with engineers by providing a contextualized guide on their proprietary ecommerce environment. The experience is enhanced by the ability to translate all spoken languages. Ease of access combined with a fluid stream of communication can sharply decrease the software development lifecycle. Maru grows with the project to become a conversable brain reducing the stress put on lead engineers by shadowing their efforts allowing them to quickly progress their capability. Acting as a secure and private engineering AI powered partner, Maru is always there to answer questions.

Farah Aslam, Maru’s newly appointed CEO understands the rising demand to maintain the existing engineering workforce and unlike other executives requiring their staff to adhere to outmoded conditions, she sees the desire for flexibility as an opportunity to commit, retain, and empower with AI allowing for faster progression and easier communication. “I believe Maru AI will bring efficiency to the ecommerce software development industry allowing for flexible work arrangements. Flexibility is what today’s workers demand.” – Farah Aslam, CEO, Maru AI

Maru has already been adopted by several customers who also see the benefit in the use of AI to enhance the effectiveness of their teams. “In these times of increasing accelerated growth, this type of tool will help us become more adaptable to new challenges. Maru AI provides support in our global expansion as a much more solid approach and is allowing us to focus on what is important: good human capital and good business partners”, Matias Poso Alonso, Co-Founder, Balloon Group.

MARU AI was founded in 2022 in Boulder, Colorado. Visit Maru.ai for more information.