Farah is an accomplished growth focused leader with over a decade of experience driving enterprise success. Her passion for leveraging marketing, partnerships, and sales to bring cutting-edge ecommerce technology to the market and exceeding client expectations has led her to work with diverse industries, from tech to FMCG, resulting in over $300M in sales. Farah’s leadership skills and expertise in navigating the complexities of global markets have been instrumental in leading successful expansions into EMEA, APAC, and LATAM.

As a leader in the ecommerce technology space, Farah has been involved in high-stakes acquisitions and deal-making, such as Blue Acorn ICI’s successful sale to Infosys in 2021. Her leadership experience spans privately owned, publicly traded, and PE-funded organizations, providing her with unique insights into the challenges faced by ecommerce businesses in today’s technology-driven landscape.

Farah’s leadership style embraces self-awareness, accountability, and respect for diversity. She is passionate about nurturing talent and building motivated teams to drive growth. As a strong advocate for women in technology, Farah shares her experiences to inspire and guide others in the industry. When not immersed in the world of ecommerce technology and leadership, Farah cherishes family time with her two small children.